Mcdonald s The Biggest Chain Of Fast Food Restaurants

McDonald’s is the biggest chain of fast food restaurants in the world. In 2015, company has 36,525 outlets worldwide in 119 countries (MCD Annual Report 2015, 2016, p. 13) serving more than 70 million customers on daily basis (Mackey, 2014). McDonald’s is operating in Informal Eating Out (IEO) segment (restaurant industry) and though it is the top brand in the world, year 2014 was difficult for the company. The global sales of the company dropped by 1% and operating income decreased by 4% (MCD Annual Report 2014 , 2015). McDonald’s brand image was negatively reported for unhealthy food and obesity among its consumers. McDonald’s is taking initiatives to improvise its menu, quality of food and the source of it. In a way, the company is also targeting different market segments and consumer age groups by ads and promotions and creating an emotional bonding with the brand (Blakely, 2012) (Dhaliwal, 2015). McDonald’s current market share is valued at $121.17 as of 06/02/16. Since the company is operating in the informal eating out (IEO) segment, it can have short or long term impact of high emerging competition from new restaurants and from traditional and non-traditional markets such as coffee shops, convenience stores, etc. Some of the major competitors of McDonald s are Dominos, Burger King, Yum Brands Inc., Chipotle Mexican Grill Inc., Wendy’s, Subway and Taco Bell ( © Copyright 2016 Morningstar, Inc., 2016). Opportunities and Threats Opportunities -Growing foodserviceShow MoreRelatedMcdonald s The Biggest Chain Of Fast Food Restaurants1377 Words   |  6 PagesExecutive Summary McDonald s is the biggest chain of fast food restaurants in the world, having over 35,000 outlets and serving around 68 million customers on daily basis in 119 nations and on an average basis every McDonald restaurant serves 1916 customers on daily basis. The project focuses on McDonald’s financial health, strategies, business decisions, performance, growth, projections and opportunities. Company focuses on 5 p’s approach that is people, products, place, price and promotion toRead MoreMcdonald s The World s Biggest Chain Of Hamburger Fast Food Restaurants Essay1585 Words   |  7 PagesMcDonald s is the world s biggest chain of hamburger fast food restaurants, serving around 68 million customers every day in 119 nations crosswise over 35,000 outlets. Founded in the United States in 1940, the organization started as a grilled restaurant worked with Richard and Maurice McDonald. In 1948, they redesigned their business as a hamburger stand utilizing generation line standard. Ray Kroc joined the organization as an established agent in 1955. He in this way acquired the chain fromRead MoreCorporate Level Of The Mcdonalds1329 Words   |  6 Pagesanywhere in the world that have been able to sustain the level of growth of McDo nalds. 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After eight years of selling their menu, the brothers noticed hamburgers were their bestselling item. It was at that time, in 1948, that the McDonald brothers closed down theirRead MoreFast Food And The Kingdom Of The Fast Foods Industry1532 Words   |  7 Pagesof the fast food industry. Since White Castle, which was known as the first fast food chain in the United States, was established by Walter Anderson and Edgar Waldo â€Å"Billy† Ingram in 1921 (Kieler), other fast food chains also emerged such as M cDonalds, Taco bell, Burger King, or Wendy’s after 1941 (Wilson). Among those various fast food chains, especially, McDonalds became the biggest fast food chain not only in the overall America but also all around the world (Wilson). Nowadays, fast food is serving